Managing Change

- The pressures created by the globalisation of markets are pushing companies to change the way their organisation works in order to inject a more commercial drive, redefine roles, eliminate unproductive work habits or integrate a new technology.
- Resistance to change is natural since structures, procedures and management methods have often been in place for several decades.
- This seminar will enable participants to reflect upon the many phases of change and the implications of everyone in this process.

For whom

- General managers
- Sales and marketing, export and HR managers
- Change managers
- Communication managers
- International project managers


- To discover and analyse the aspects which make change non-negotiable if vital and why this represents an opportunity for the business.
- To reflect upon the aspects of the issue of change: dynamics, motivation and enthusiasm but also obstacles and constraints.
- How to efficiently manage teams faced with the unsettling phenomena linked to change and involve colleagues and collaborators in a constant innovation dynamic.


1-Challenges related to change
- Chosen continuous or forced change
- Constant need to adapt to the professional environment
- Triggers: mergers, acquisitions, outsourcing/relocation, technological advances, loss of markets and frenzied competition.

2-Repercussions related to change
- Promoters and opponents of change
- Constraints: routines, habits, fears, feudalism
- Accelerators: success, economic constraints, necessity

3-Driving change
- The Iceberg of change
- Managing refusals and obstacles
- Triggering acceptance and developing change sustainably
- Top-down involvement of colleagues and collaborators
- Common vision of objectives
- Identifying behaviour and attitudes you are faced with today
- Inevitable stages: refusal, doubt, criticism, grief, acceptance.

4-New organisational forms
- Flat or pyramidal hierarchies
- Local teams or virtual teams
- "Lean" or "organic" management
- Working in “project” mode
- Developing process flexibility

5-Management, collaboration and communication
- Redefining corporate identity and new values
- Sharing the new vision, stakes and risks (openness and responsibility)
- Defining the necessary skills and mentoring everyone for true sustainable and continuous development
- Encouraging total diversity, particularly cultural differences, at all levels and on a day-to-day basis.
- Encouraging new management styles: participation, cooperation, mediation in the event of conflicts and crises.
- Creating new methods of internal and external communication

6-End of seminar
- Identifying your personal challenges
- Reading recommendations
- Conclusions and evaluation


Led by the best international experts. Our trainers and coaches, of various nationalities and with various skills, have all acquired “field” experience in large multinational groups at high hierarchical levels. Their expertise and enthusiasm guarantee the quality of our seminars and enable them to pertinently respond to the demands of our international clientele.


- The SAM International seminars are custom designed according to the needs and objectives of the participants.
- The above programme represents the framework of a typical seminar which is then adapted according to the client’s specific requirements.
- The frequently requested working languages are French, English, German, Polish, Spanish, Mandarin, Japanese or another language on request.
- The seminars take place on the client’s premises or in a carefully chosen place to aid innovation and relaxation.